Every company has to be founded somewhere. Apple started in a garage, sort of like a high school metal band, but with black turtlenecks instead of black t-shirts. Ikea was started in Sweden, hence ...
BehindTheSeams: Hot Weather Werkwear
It’s hot as a roofing nail in the summer sun on the jobsite, but you can’t stop just because you’re threatening to sweat straight through to the briefs. We get it: the job must go on. That’s why ...
Getting to Know the New EDO Line, With Jim Trombly When it comes to designing high performance workwear, Jim Trombly knows a thing or two. A dyed-in-the-wool product designer, Trombly has been in ...
The B1: A Base Layer Worthy of Pros
It’s shoulder season, that time of year when one minute you’re digging a trench in surprise snow and the next you’re cleaning up a worksite under a blazing sun. Enter the B1. The building block of...
When the summer starts, work doesn’t stop. Those fry-an-egg-level temperatures aren’t just uncomfortable, they can be unsafe. No matter how hot it gets, you’ll need innovative ways to stay cool and...
TRUEWERK Names Former Dia & Co Chief Retail Officer Kelsey Kennedy CMO
TRUEWERK, the direct-to-consumer performance workwear brand, has appointed Kelsey Kennedy as Chief Marketing Officer. In 2015, TRUEWERK founder and CEO Brian Ciciora established TRUEWERK to bring ...
As the skilled trades industry faces a retiring generation of workers and the desire to bring in new talent, one solution is rising through the ranks: tradeswomen. Women have always played a major ...
For those that find themselves working outdoors more often than not, each new season brings unique weather challenges to the job site. As winter gives way to warmer weather, there are plenty of gra...
Overalls began as utilitarian workwear for farm work, fishing, and railroad construction, designed to be worn over one’s clothes to protect them while working. While overalls have moved from workwe...
When you’re uncomfortable working in cold weather or, even worse, ill-prepared, it can negatively affect your mental and physical health. The biggest concern for trade professionals working outside...
The use of softshell fabric in clothing meant to withstand rough conditions wasn’t new, at least for sport and outdoor apparel brands. TRUEWERK's founder Brian Ciciora, a lifetime climber and skie...
Trade Talk with Kyle Stumpenhorst
You might recognize him from his informative how-to videos on YouTube, appearances at trade shows, or even the Truewerk Instagram page. Longtime Truewerk ambassador and home-building expert Kyle St...
How Truewerk Field Tests Products
Who Tests? Truewerk has nine field testers in locations across the United States. They are construction managers, golf course builders, farmers, home remodelers, tactical product designers, carpen...