TRADE UP

We believe life and work in the trades are a step up, not a step back.
We’re reinventing workwear and celebrating the lives of modern trade professionals.

WE BELIEVE IN A
LIFE WELL BUILT.

The America we want to live in, and the lives we want to lead won’t happen by chance. With creativity, intelligence, skill and hard work - they’re made. When the rest of society forgets, we remember. We remember the passion for the work, the love for the life it empowers and the community it brings together. We start by making better workwear, but we carry on to inspire future generations to join us and Trade Up.

“If you take pride in what you do for a living--you want to look presentable. You want to have the best work gear possible. Look at Truewerk. One hundred percent, something that's going to last the test of time.”

- Chris Gonzales, Industrial Athlete | Plumbing

WORKWEAR
AS A SYSTEM

Inspired by elite military and professional mountain guides, but engineered for work. We’ve created the world’s first integrated workwear system, where each piece is designed to work together.

WE ARE
INDUSTRIAL
ATHLETES

It’s not about athleticism or how you look. It's a mindset that embraces the challenge of becoming stronger and smarter than yesterday. Yes the work is physical, but without the skill you’re just a person with a power tool.


AS SEEN ON…

Werkpant

All-day comfort, durability and enhanced mobility in the world’s highest performing work pant.