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Best practices, people worth celebrating, industry trends and more to help protect, promote and empower beyond performance workwear.
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SUPPORTING WOMEN IN THE TRADES
There’s a misconception that the skilled trades are “manly” careers. Given that women make up about nine percent of the construction workforce and only three percent of the building trades, it’s no surprise that men are statistically and culturally viewed as the default. While society’s view of what women can achieve professionally has greatly expanded over the last fifty years, the gender gap still exists in many careers. In short, the trades have lagged behind other industries in encouraging more women to join the community.Read more >
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From the Field: Truewerk Ambassador Program
Want a peek into what it’s like to be a part of our ambassador program here at Truewerk? Meet Josh Ferguson, Kurt Stenberg and Ken Ballin -- three skilled trade professionals in different industries (woodworker, arborist and tiler) that love reppin’ our brand as social media influencers. Check out our Q&As to gain insight about what it’s like to be a content creator for Truewerk. Maybe you or someone you know might want to join the Truewerk Ambassador fam, too.Read more >
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Workwear as a System: Layering Truewerk
Most workwear is stuck in the past. Leaving you with gear that lags far behind other performance apparel categories like outdoor and tactical - and we’re not just talking about old-school fabrics - but about philosophy too. Yes, Truewerk believes technical designs and performance fabrics are essential for mobility, durability and comfort, but what about when one product can’t tackle everything you’ll face in a day?Read more >
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Designing Workwear for the Flow State: The T3 WerkBib
Question No. 1: WTF is “Flow State”? The folks at headspace describe it as that sense of fluidity between your body and mind, where you are totally absorbed by and deeply focused on something, beyond the point of distraction. Time feels like it has slowed down. Your senses are heightened. You are at one with the task at hand, as action and awareness sync to create an effortless momentum. Some people describe this feeling as being “in the zone.” This is the flow state and it’s accessible to everyone, whether you’re engaged in a physical activity, a creative pursuit, or even a simple day-to-day task.Read more >
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5 Ways to Outsmart Winter Jobsites
For our community, job sites sometimes come with the challenge of frigid temperatures, snowy conditions or chilling wind. When everyone...
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Vlog: Why Customers Love the T2 WerkPants
In this vlog, we hear the voices of customers on why they love their T2 WerkPants. Whether it's because you need more durability, want a fabric that stretches and moves with you or are just sick of the way your denim and duck interferes on the jobsite with comfort and efficiency -- Truewerk's T2 WerkPants eliminate all the problems and deliver on all the promises of a modern, advanced, professional performance-driven work pant.Read more >
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VLOG: THE DESIGN OF THE T2 WERKPANT
As our CEO Brian says, “The magic of the T2 WerkPant lies in our proprietary double-woven softshell material which enables us to combine two very different surfaces into a single layer of tightly woven fabric. Exceptionally soft and durable on the inside and tough and water resistant on the outside.”Read more >
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5 Reasons People Are Ditching Denim & Duck
It’s not the late 1800s anymore, yet workwear seems to be stuck in those eras. Our infrastructure, tools and the technology have modernized -- so shouldn’t our workwear? Cotton canvas, duck and denim are the technology of the past. They’re the fabrics that should be living on only in black and white photos like these when it comes to use on the job site.Read more >
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Industrial Athlete Nation Highlight: Aneesa Winn
Check out Aneesa Winn of Tree Chic LLC in the video below. Aneesa journey into being an arborist was natural. She always enjoyed anything that was creative and hands-on and like to see the difference that she makes. Plus, always liked working outside. When she found out that some people climb trees for a living, she knew that's what she would end up doing.Read more >
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Industrial Athlete Highlight: Patrick Letourneau
Check out Patrick Letourneau of Blackbird Finish Carpentry in the video below. His story is like many of ours. His dad was a builder and he realized he wanted to get into building, but didn't have a longterm plan. In 2012, he saw someone framing a house, stopped and asked him for a job and he started the following Monday. Fast forward and six years later, Blackbird Finish Carpentry was born and Letourneau has been involved in the many facets of the trade from framing furniture to cabinetry ever since.Read more >
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The Rise of the Industrial Athlete
Stuck in outdated perceptions of what it means to be a modern skilled tradesperson, 55% percent of those students believe it’s more respectable to have an office job than a job working with your hands. It’s easy to view something as a back-up plan, when it’s only ever presented as a back-up plan.Read more >
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Education Spotlight: Damien Edwards
We chatted with Damien Edwards, the founder of Construction Management Podcast and Builder Tactics (both focus on inspiring and educating professionals in construction) to pick his brain about best practices and advice for people looking to move up, build knowledge and improve themselves. If you’re not getting the respect that you think you should and are hoping to increase your professionalism, Damien has got your back. Plus, he shares some basic life tips like “attitude is everything” that help elevate the trades. Check out the video and our high-level Q&A below!Read more >