TRUEWERK Names Former Dia & Co Chief Retail Officer Kelsey Kennedy CMO

TRUEWERK, the direct-to-consumer performance workwear brand, has appointed Kelsey Kennedy as Chief Marketing Officer. In 2015, TRUEWERK founder and CEO Brian Ciciora established TRUEWERK to bring emerging fabric technology and technical fits traditionally seen in outdoor apparel...

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International Women's Day

As the skilled trades industry faces a retiring generation of workers and the desire to bring in new talent, one solution is rising through the ranks: tradeswomen. Women have always played a major historical part in this...

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Meet the T1 Overall

Overalls began as utilitarian workwear for farm work, fishing, and railroad construction, designed to be worn over one’s clothes to protect them while working. While overalls have moved from workwear to casual wear and back with changes...

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Welcome to The Werk Journal, our industrial athlete workwear blog. Trade workwear has come a long way since the days of jeans and canvas. There are better options available now thanks to the development of new technical fabrics and improved textile manufacturing, and Truewerk is on the leading edge of engineering and manufacturing these products—from pants, to shirts, to jackets. However, many tradesmen and women aren’t aware of this yet, because news travels slowly and old habits die hard. So, we’re using this blog to spread the word and help make life in the trades a little easier, safer, and more sustainable.

What You’ll Find in The Werk Journal

Here in The Werk Journal, you’ll learn about:


  • Modern industrial athlete workwear products for men and women that provide superior flexibility, breathability, protection, and durability compared to denim.
  • Critical workwear accessories like socks, belts, and hats.
  • New product arrivals that improve upon what we’ve already been doing. We often use this workwear blog to make new product announcements.


  • How modern technical fabrics deliver a higher level of performance, and how they improve health and safety on the job.
  • How to take advantage of workwear as a system by combining the right workwear to get the best performance.


Better Workwear is Here

Grab a coffee and dive into the Truewerk industrial workwear blog. Learn more about how something as simple as the clothes on your back can make a huge difference on the job.