This One’s For the Fathers Who Showed Us the Way — Happy Father’s Day
Happy Father's Day! Today, we’re taking a moment to recognize the fathers and father figures who’ve helped shape who we are—not just by what they did, but by how they did it.
Bullets Before Cannonballs: Remarkable products are dialed-in by the hands that use them
“Bullets Before Cannonballs” is the motto, and the process we use to validate, refine, and shape every piece of gear we make. It’s how we build confidence that our products will perform for the wor...
Workwear Solutions Born on the Jobsite: We Get in the Field. Do the Work. Feel the Pain.
Gaining insights directly from the jobsite has been—and still is—the cornerstone of our product development process. At TRUEWERK, there are no sourcing agents and no factory middlemen. Our produc...
WHY WE MADE THIS: THE BC1 BOOTCUT WERKPANTFor years, our customers—ranchers, heavy machinery operators, urban construction workers, and tradespeople—have asked for a bootcut version of our bestsell...
Defined By Those Who Wear It: How Our Community Shapes The TRUEWERK Brand
What is Brand? For us here at Truewerk brand is rooted in something far deeper, far more fundamental to the human experience – we believe a brand's genesis is in its values and beliefs.
Stepping into Tradition: Why We're Bringing Fitwell Boots to TRUEWERK
When you put on a pair of Fitwell boots, you're not just putting on footwear—you’re making an investment in your ability to perform, no matter the job or the conditions.
Meet the ButtVest: The Cold-Weather Game Changer You Didn’t Know You Needed
Three years ago, I was deep into a book called The Comfort Crisis by Michael Easter. Its core idea struck a chord: as Americans, we’re addicted to comfort—and maybe that’s holding us back. It got ...
Brian's WerkShop: Tackling Cold Hands & Hestra Gloves
What's up guys? Brian here from TRUEWERK. In a couple of minutes here, I want to take you through what works for me in keeping my hands warm in the mountains here in Colorado. My number one ru...
The T-Line: The New Era of Workwear
Have you looked at the advancements in fabric and thought, "Why can’t my workwear be this good?” We’re right there with you. We’re leaving the denim, duck, and canvas of the 1800s in the past and e...
Product Talk: New Fall 2023 Releases
The end of summer can create mixed emotions. Goodbye sweltering heat, hello plunging temperatures. Regardless of where you fall on that spectrum, we think there’s a reason to rally behind the chang...
TRUEWERK Wins Two 2023 Pro Tool Innovation Awards
TRUEWERK received two 2023 Pro Tool Innovation Awards for the all-new XP WerkPant and Tool Quiver. A panel of judges, composed of contractors, construction business owners, tradespeople and media p...
#BehindTheSeams: Layering for Pros
In the world of trade professionals, one constant remains: the unpredictability of the elements. While you can’t control the forecast, you can control how you prepare for uncertainties in the weath...
Field Test: M3 Woobie Hoodie & Rob Rein
TRUEWERK ambassador Rob Rein works in carpentry, woodworking, and construction in the dynamic climate of western New York state—where transitioning through the four seasons takes more than throwing...