The truth is, I started TRUEWERK because I was tired of being frustrated. I was tired of being told “that’s just how it is.” I was tired of my pants freezing up after a day of framing houses up in the Rockies. I was tired of the trades being misunderstood. I wasn’t willing to just sit around and watch all the guys on my crew, all these professionals we rely on to build the world and make it work, deal with sub-par workwear and gear. Today’s trade professionals deal with increasingly complex and technical jobs, possess a tremendous amount of creativity and capability, so why does our workwear look the same as it did a century ago?

So why did I start TRUEWERK? I started TRUEWERK because you deserve workwear that matches your style of work, your style of life. Something that is as technical and high-performing as you. So, I should really say thanks, for helping us start TRUEWERK. We do this for you.

The Gear

TRUEWERK started with a four-piece winter collection, expanding to nearly 60 products (and growing) for any line of work. Designed in Denver, Colorado, the ever-changing weather and outdoor lifestyle heavily influence the gear we build. Instead of traditional canvas and denim, we take inspiration from technical fabrics in outdoor and military apparel to develop the most lightweight and flexible gear on the market. We pride ourselves on being at the forefront of workwear innovation, from industry-specific pieces to layering systems for any climate, to keep you safe, comfortable, and performing at your best.

The Manifesto

We believe that the professionals who build the worlds of today and tomorrow shouldn’t be held back by workwear of the past. From helping turn on a neighbor’s power to building structures that power an entire community, the creativity, ingenuity, and physical skill used every day by trade professionals leave a huge impact on our daily lives. And that’s something that deserves to be celebrated. 

Every product TRUEWERK creates is made with modern trade professionals' comfort, protection, and ability to perform in mind. This is what we believe, this is what guides us every day, and nothing is going to stop us from continuing to build better workwear for the men and women who need it.

The Community

When it comes to your craft, you’re the expert. From trusting the best to test prototypes in the field to using real pros in every picture and video, this community makes high-performance gear come to life. Your feedback leads to new creations, like the S4 Tower Parka. We partner with your crews, like Ziegler Companies, to develop products like the XP WerkPant. We look to creators who inspire, like Kyle Stumpenhorst, Tim Uhler, and the Perkins Brothers, to share their knowledge and bring us together. Your dedication to learning, innovating, and challenging the status quo propels the entire industry forward. The pursuit of your passions is what propels us all forward. This community is one where everyone has a seat at the table, a voice to be heard, and talents to be celebrated.