Our Blog

Field Test: M3 Woobie Hoodie & Rob Rein

TRUEWERK ambassador Rob Rein works in carpentry, woodworking, and construction in the dynamic climate of western New York state—where transitioning through the four seasons takes more than throwing...

Field Test: XP WerkPant & Ziegler CAT

Behind this exceptional product lies an equally exceptional partnership. Meet Ziegler CAT, a powerhouse in heavy machinery and specialized services. TRUEWERK had previously developed a few pieces f...

Branching Out with Bartlett Tree Experts

When field testing workwear that keeps you cool in direct sun exposure and moves with you while resisting constant snags and tears, who better to look to than arborists?   We're in awe of the pros ...

Colorado Born & Raised

Every company has to be founded somewhere. Apple started in a garage, sort of like a high school metal band, but with black turtlenecks instead of black t-shirts. Ikea was started in Sweden, hence ...

TRUEWERK Names Former Dia & Co Chief Retail Officer Kelsey Kennedy CMO

TRUEWERK, the direct-to-consumer performance workwear brand, has appointed Kelsey Kennedy as Chief Marketing Officer. In 2015, TRUEWERK founder and CEO Brian Ciciora established TRUEWERK to bring ...

International Women's Day

As the skilled trades industry faces a retiring generation of workers and the desire to bring in new talent, one solution is rising through the ranks: tradeswomen. Women have always played a major ...

Trade Talk with Kyle Stumpenhorst

You might recognize him from his informative how-to videos on YouTube, appearances at trade shows, or even the Truewerk Instagram page. Longtime Truewerk ambassador and home-building expert Kyle St...

How Truewerk Field Tests Products

Who Tests?  Truewerk has nine field testers in locations across the United States. They are construction managers, golf course builders, farmers, home remodelers, tactical product designers, carpen...

Truewerk Recognized on The Lead’s 2023 Foremost 50 List

Truewerk, the direct-to-consumer performance workwear brand, has been officially recognized in the 2023 Foremost 50 List. As Truewerk continues our mission to engineer the world's highest-performan...

A Big Year for Giving Back

Thanks to you, 2022 was our biggest year of giving back to the community we're passionate to serve: skilled trade professionals. Throughout the past November, we partnered with various local and na...

WerkForce Trade Tips - National Mentoring Month

When you feel lost or stuck, who do you turn to? Public speaker J Loren Norris said, “If you cannot see where you are going, ask someone who has been there before.” Without our parents, grandparent...

"Nailed It": Finding Confidence in the Trades

We checked in with a few members of the WerkForce—Truewerk’s team of ambassadors—to ask them the question: What was the job where you found strength in your abilities and felt like you truly “naile...