why we designed it
Designing Workwear for the Flow State: The T3 WerkBib
Question No. 1: WTF is “Flow State”? The folks at headspace describe it as that sense of fluidity between your body and mind, where you are totally absorbed by and deeply focused on something, beyond the point of distraction. Time feels like it has slowed down. Your senses are heightened. You are at one with the task at hand, as action and awareness sync to create an effortless momentum. Some people describe this feeling as being “in the zone.” This is the flow state and it’s accessible to everyone, whether you’re engaged in a physical activity, a creative pursuit, or even a simple day-to-day task.
Typically, when we decide to launch a new product, it’s because we know what’s out there doesn’t rise to the performance standard you need on site and can’t provide the right conditions to keep you in your flow state. When you become uncomfortable, cold, can’t move freely, your flow is off -- which is how the T3WerkBib was born.
Our CEO and founder, Brian Ciciora, realized when talking to our customers that they spend a lot of time having fun and living good lives. From working hard on the job site to playing hard hunting or snowmobiling on the weekends. As a result of these hobbies, trade professionals have dabbled with outdoor brands that use performance fabrics. Yet, that level of performance was nowhere to be found in their workwear. Carhartt wasn’t providing it, so we saw an opportunity.
Our community was telling us they needed a bib that fit their way of life on and off the jobsite. Telecommunications provider company, Vertical Limits, was a major driving force in these conversations. One of the most vocal advocates came from a prolific member of the telecommunications community, Brian Bicknese, VP of Safety and Training at VL at the time, begged us to produce a bib that could withstand the demanding conditions his crew of tower climbers faced on the job without the weight bulk of traditional workwear.
They needed something you could rely on 7 days a week. Something so comfortable and well-designed that it keeps you in your flow, no matter what you’re doing. Plus, we knew that the people doing things like serving cell phone towers and making sure the lights come on should be the first to benefit from advancements in fabric technology that can provide an unprecedented level of performance.
It was time to fix what was broken in the workwear world and develop a bib that does things better -- that delivers what you guys deserve.
Building a Better Work Bib
For some, working outside in the winter means enduring the cold temperatures, so staying warm is crucial. Every solution we saw compromised flexibility for warmth with bulky, stiff fabrics. We knew our T3 fabric -- which was already tried and true -- was the answer.
Our 3-layer fabric is completely bonded together. It’s not bulky, giving you freedom of movement yet is just as durable as a Carhartt bib and outperforms with an abrasion resistant, tough outer layer.
Designed to be a complete moisture management system, T3 WerkBibs feature a DWR coating applied to a quick-drying hydrophilic fabric. When conditions exceed what the DWR can withstand, the 10k/10k waterproof breathable membrane won’t. And finally, an inner fleece layer is soft next to your skin or additional insulation which easily slides over a base layer.
We optimized the design for the jobsite and made our bib versatile in ways that outdoor brands couldn’t with pocketing and features recommended to us by experienced industrial athletes. Check out this video by Kyle Stumpenhorst of RR Buildings for his insight on the benefits of each feature like the “weather barrier that snaps around whatever boots you’re wearing” to keep the “snow and wind from coming up your pant leg.”
But, it wasn’t enough to create the perfect bib, we needed to make it accessible and affordable. By using our T3 fabric and selling directly to you, our bib has the performance mountain climbers would pay $600 for less than $200.
Our Bib Keeps You In Your Flow
Technical patterning with knee articulation, reflective detailing, pockets, gaiters, zippering is designed to enable you to stay in your flow state. There’s no distractions like hardware that pinches or binds when wearing a harness.
The knee-pad pockets are as much about warmth as they are protection when you’re kneeling in the snow, so we used stronger fabric to optimize their performance.
Our favorite part? The zippers. Full length leg zippers make going over boots, layering and commuting easier than ever. Last year we even launched the T3 WerkBib’s perfect partner, the Transit Pant. Design to fit underneath the bibs, it gives you an additional warm layer that doubles as a comfortable jogger for - transiting - in your truck or just relaxing off the job.
Truewerk thanks you for the privilege of being able to listen and engage with industrial athletes across the nation. We are guided by -- and grounded in -- our customer’s experience. The T3 WerkBib is a prime example of how we will never stop looking for opportunities to reinvent workwear as you know from creation to tweaks like adding different lengths in sizing.
Let us help you stay in your flow state this year. We’re kicking 2021 off by offering a 15% discount on our entire website -- yep, bibs included. Use code WERK15 and snag your pair of Truewerk’s better workwear bib here.
Questions? Ideas? Drop them in the comments below.
P.S. If you own, manage or work for a trade company like Vertical Limits and are interested in partnering with us to outfit the entire crew (and tell us what else you might need that we don’t already make), check out our uniform program.
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why we designed it