When you're on your feet all day, the right boots are crucial to your comfort, focus, and success. It’s not just about protecting your feet, but ensuring every step is supported, and every obstacle is met with confidence. That’s why, as a workwear brand committed to the highest performance standards, we’re excited to announce our new partnership with Fitwell, master bootmakers from Montebelluna, Italy—the birthplace of outdoor footwear.

I traveled to this storied region with a clear mission: to seek out the most advanced, technical footwear crafted by generations of master artisans. This journey was about finding a partner capable of helping us deliver unparalleled performance footwear to tradespeople across the U.S. Here, tradition meets innovation with unmatched precision, and that commitment to excellence is what drives us at TRUEWERK.

Why Fitwell?

For over 40 years, Fitwell has been renowned for their obsessively technical approach to crafting climbing and mountaineering boots, trusted by those who rely on lightweight, precise, and highly technical footwear. Their commitment to excellence in design and performance made them the ideal partner for TRUEWERK. After testing their JEK Boots in extreme environments, we knew they would be a powerful addition to our collection. With a rugged PU leather and Kevlar upper for superior protection and a breathable, waterproof liner, these boots deliver the durability and performance our tradespeople need to tackle any jobsite, regardless of the conditions.

The Perfect Fit for Modern Trades

While rooted in outdoor sports, the JEK Boots are much more than just a hunting or hiking boot. Their balance of fit, weight, and support makes them an ideal companion for today’s modern jobsites, where you need more than just a tough boot—you need versatility and comfort that lasts all day. From rocky terrain to wet, icy conditions, these boots are built to handle it all. They’re as at home in the mountains as they are on a construction site or in extreme weather response situations.

We believe that every element of your workwear system should work together. These boots aren’t just another product—they’re an extension of our technical collection. When paired with our gear—from our beanies and jackets to our pants, shirts, and socks—you get head-to-toe protection and comfort that will keep you performing at your peak.

Elevating Your Performance

When you put on a pair of Fitwell boots, you're not just putting on footwear—you’re making an investment in your ability to perform, no matter the job or the conditions. These boots embody everything we stand for: innovation, resilience, and an unwavering commitment to helping you be at your best.

I couldn’t be more excited about this collaboration and what it means for the future of TRUEWERK. These boots are a leap forward in our mission to provide modern solutions rooted in tradition. Step into a pair of Fitwell JEK Boots, and take your work to the next level—because when you’re prepared, every challenge becomes an opportunity."

Brian Ciciora
Founder, CEO

Shop the FitWell Boot