Industrial Athlete Highlight: Patrick Letourneau

Check out Patrick Letourneau of Blackbird Finish Carpentry in the video below. 

His story is like many of ours. His dad was a builder and he realized he wanted to get into building, but didn't have a longterm plan. In 2012, he saw someone framing a house, stopped and asked him for a job and he started the following Monday. Fast forward and six years later, Blackbird Finish Carpentry was born and Letourneau has been involved in the many facets of the trade from framing furniture to cabinetry ever since. 

What kept him committed to his trade? He stuck with carpentry because he likes it. He likes the sweating. The being physically tired. He likes the idea of having to problem solve to do the job better. He likes asking himself "How do I do this thing I do all the time, but make it incrementally better?" 

To Letourneau, being an Industrial Athlete is most about your ability to continue doing what you're doing day-to-day with the mindset that you're going to be getting better. 

"I think there's a difference between someone who's just working a job to get to the end of the day and then to the end of their life. As an athlete, if you're at the same skill level from the beginning to the end, no one wants you on their team. I think of being an Industrial Athlete the same way, if I'm coming into this from more that mindset, I know I need to be better tomorrow than I was today. I think that's the goal I want to reach and that's how I define Industrial Athlete," he says.  




Join #IANation to celebrate industrial athletes contributions to society. We’ve created a special logo for Industrial Athlete Nation and when you see it around, let it serve as a reminder to yourself (and others) of what an honor and privilege it is to be an industrial athlete. 

Where might you see it? Truewerk is rolling out exclusive decals and t-shirts, so we can fuel a movement that tells this new story. 

Here’s how it works: 
  • Fill out the form here
  • Check out our blogsocial media and keep an eye on your emails for content that will get you fired up. 
  • When you receive your sticker, display it proudly. Show us how your reppin’ by tagging us on Instagram, @truewerk and hashtagging #IANation
  • At any time, head here to submit a story about what makes you an Industrial Athlete for the opportunity to earn a free limited-edition Industrial Athlete t-shirt. These are’re gonna want to get your hands on one. 


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