TRUEWERK Names Former Dia & Co Chief Retail Officer Kelsey Kennedy CMO
TRUEWERK, the direct-to-consumer performance workwear brand, has appointed Kelsey Kennedy as Chief Marketing Officer. In 2015, TRUEWERK founder and CEO Brian Ciciora established TRUEWERK to bring ...
As the skilled trades industry faces a retiring generation of workers and the desire to bring in new talent, one solution is rising through the ranks: tradeswomen. Women have always played a major ...
For those that find themselves working outdoors more often than not, each new season brings unique weather challenges to the job site. As winter gives way to warmer weather, there are plenty of gra...
Overalls began as utilitarian workwear for farm work, fishing, and railroad construction, designed to be worn over one’s clothes to protect them while working. While overalls have moved from workwe...
As winter descends and temperatures drop, having the right gear is essential for staying safe, warm, and comfortable. Truewerk’s Workwear System is designed to keep you protected from the elements...
The use of softshell fabric in clothing meant to withstand rough conditions wasn’t new, at least for sport and outdoor apparel brands. TRUEWERK's founder Brian Ciciora, a lifetime climber and skie...
Trade Talk with Kyle Stumpenhorst
You might recognize him from his informative how-to videos on YouTube, appearances at trade shows, or even the Truewerk Instagram page. Longtime Truewerk ambassador and home-building expert Kyle St...
How Truewerk Field Tests Products
Who Tests? Truewerk has nine field testers in locations across the United States. They are construction managers, golf course builders, farmers, home remodelers, tactical product designers, carpen...
Truewerk founder and CEO Brian was inspired by the tough, stretchy softshell fabric used for climbing pants. His experience in both the climbing world and the trades made him wonder why the only of...
What is hex fleece? Standard, or solid fleece, is what you'd normally find inside sweatshirts and hoodies—polyester or other synthetic fibers are woven together and brushed into a lightweight knit ...
Truewerk Recognized on The Lead’s 2023 Foremost 50 List
Truewerk, the direct-to-consumer performance workwear brand, has been officially recognized in the 2023 Foremost 50 List. As Truewerk continues our mission to engineer the world's highest-performan...
What is a Woobie? One of the most well-known and well-loved items issued in the military is a “woobie.” Having been around for decades, the “liner, wet weather, poncho,” as it’s officially called...
Behind the WerkPant Truewerk began with a simple mission: to engineer comfortable, performance workwear for the modern tradesperson. Popular outdoor sports brands were already using softshell—a to...